The eCommerce sector has thrived comparatively more in the last 2 years than it has in the 10 years before that. According to Statista, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide in the year 2020. It is believed to increase even more in the coming years, with many new economic trends being introduced.
The pandemic has as much impact on buyer behavior as digital transformation. As the use of digital media increased massively during the Covid-19 pandemic, the e-commerce industry brought new trends to increase sales and attract and hold customer’s attention.
In this blog, we are going to cover the top ecommerce development trends in 2021.
The world is becoming increasingly aware of the environment. Because of this businesses are becoming more sustainable and adopting environment-friendly practices.
Many businesses are using paperless or biodegradable packaging and recyclable materials. Even consumers are opting to buy from businesses following sustainable practices. They want to know the environmental impact of their purchases.
Another popular online trend 2021 in eCommerce is acquiring a global consumer base. It has become common for businesses to spread their reach globally. With easy shipping, omnichannel retailing, and digital marketing, local companies can export their products to international markets.
This is not just beneficial for the business but also for customers. The global reach of businesses means that customers have a wide range of options to choose from. Due to the popularity of international e-commerce, many businesses are opting for this route.
The introduction of interactive video and photo content is among the most popular trends in the e-commerce industry. Using social media platforms’ pop-up features, these interactive contents allow viewers to directly purchase featured products. Interactive content includes quizzes, polls, emails, webinars, contests, or interactive product demonstrations.
90% of the global population uses social media. So it is no surprise that many recent trends in e-commerce are related to social media. Social commerce refers to the selling of products and selling through social platforms.
Businesses are connecting platforms like Instagram and Facebook to their e-commerce platforms with a link for direct purchase.
Chatbots are another emerging trend in e-commerce. These help in converting shoppers into paying customers. They can order your food, book appointments, buy products and do much more. Chatbots are becoming the future of e-commerce with almost every business integrating them in their website or applications.
Smart speakers such as Alexa are helping customers to shop online via voice commands. With the increased use of digital assistants, voice shopping is only going to increase with the e-commerce future trends. It has made shopping hassle-free for customers. Customers can shop while cooking, working, or even driving.
The hands-free voice commerce experience has made shopping quite easy and quick. As voice shopping is easy, people tend to interact more with their devices. These devices collect data to deliver better and personalized results.
According to research, 74% of marketers believe that personalization has a “strong” or “extreme” impact on improving customer relationships. Businesses have started tracking their potential customer’s activity on their website or app. This allows them to provide personalized services to their customers.
Showing personalized results when a customer visits the website or app enables the business to hold a customer’s attention. Businesses can track past activities using various tools that provide eCommerce solutions, like Google Analytics, etc. These tools track the customer’s buying behavior to increase customer satisfaction.
User-generated content like online customer reviews and photos helps in e-store development. In the era of digitalization, customers prefer reading feedback and reviews about a product before purchasing it. User-generated content influences the buyer to trust the business.
Brands utilizing user-generated content show authenticity and generate positive feedback from customers. Properly implemented user-generated content enables a business to grow and improves customer relationships.
If we are talking about online shopping trends 2021, then Augmented reality cannot be ignored. It became a complete game-changer for the e-commerce sector. Augmented reality allows customers to truly see the item they’re shopping for. Using augmented reality along with other online store developments makes the shopping experience better for customers.
In industries like fashion and home decor, Augmented reality allows users to see how the product would look in real life. For example- while purchasing a bed, augmented reality allows you to see how the bed would look in your room using your device’s camera.
Mobile apps allow customers to shop for a product or service from anywhere. According to Statista, by the end of 2021, 73% of eCommerce sales will take place on a mobile device. That is why eCommerce businesses must develop mobile apps to make shopping easier for their customers.
Mobile apps are going to increase the customer base for businesses with millennials and gen z as the target audience. These generations prefer mobile shopping rather than using a website.
The demand for self-service e-commerce platforms is increasing. Self-service makes the buying process hassle-free and fast for customers. It also cuts down costs and increases customer satisfaction for the business. Though businesses need to hire Ecommerce developers to develop self-service platforms. Many websites allow startups or small businesses to digitally pivot their business.
Omni-channel commerce refers to selling a product through multiple channels. Omni-channel commerce is quickly becoming the future of e-commerce. Many businesses are making their content accessible through various platforms like tablets, mobiles, desktops, and even retail shops. Because of this retail store development has become equally as important as online store development.
An example of this is Amazon Personalize and Amazon Pinpoint. Both of these allow brands to connect with customers across multiple channels. It is better to consult with experts from the Best Ecommerce Development Company before starting omni channel selling for your business.
People are always evolving, so is technology. As e-commerce revolves around both of these, it is safe to say that the world is going to constantly see new e-commerce trends. The changes in the e-commerce industry have made it easier for new businesses to step in. But it has also increased the competition. To survive in today’s e-commerce industry, it is important to keep up with these trends and provide a better experience to customers. There are a lot of things to consider before developing an e-commerce platform. That is why you need to consult with experts from the Best eCommerce Web Development Company.
Read Also- What is the Best CMS for eCommerce?
If you are looking to start your own e-commerce business, then you have stumbled upon the right place. Maven Cluster is a leading e-commerce development company in India that has delivered top-notch eCommerce solutions for various online businesses over the years. Together with e-commerce development services we also provide consultation to new e-commerce startups.
The developers at Maven Cluster have more than a decade of experience in Custom Ecommerce Development. They have extensive knowledge of advanced technology. We believe in providing the best services to our clients and helping them achieve success. Get in touch with our experts to build the best e-commerce platform for your business.