Nowadays, the internet has become an essential part of our life, the same goes for smartphones. Technology is upgrading with the speed of light and due to covid-19, we are more addicted to smartphones than ever before. Businesses are adopting the online modes of promotion, sales and engagements. Almost every major brand is creating engagement with its application or websites.
According to “Statista”, the mobile application industry is expected to reach $600 billion in revenue and 4 billion active smartphone users in 2021. While this does look like developing an application is a clear road to success, most of the applications fail even after investing millions of dollars. Why? Well, an application stands on a pillar called UI/UX design. These UI/UX Designing Mistakes often makes millions of invested dollars worthless. So, without further ado, let’s look at some of these mistakes and how to Avoid UI/UX Design Mistakes.
Let’s look at all the popular applications, they all have one thing in common – they have a simplistic yet attractive interface. Zomato, Uber, Airbnb and even Flickr are some good examples of the simplest and attractive interface. In this competitive world, everyone wants to live a highly fast-paced life. A seamless and quick solution is what today’s consumer wants. Over fancy or complicated UI will automatically be abandoned by them and never get to outshine on application stores.
When developing an app, it is crucial to rethink the features and a place for navigation. More screens can be a solution for multiple feature applications. For example, Airbnb is an app known for its simplistic interface. Instead of adding features on one screen, the app categorizes the user journey into five screens. It is always recommended to avail UI/UX Design Services to avoid complex interface issues.
A unique application is most likely to stand from the rest than the copied one. Taking an idea is one thing and copying is another. A unique UI/UX design not only attracts the consumers but also comes with the benefit of free promotion, that is mouth publicity. A similar application with copycat features can harm your brand name.
A developer needs to follow these UI/UX Design Guidelines to ensure a unique application. A unique UI/UX design is not a feature but a necessity. Every application has a different goal, therefore it needs to have a different design than others.
We all know how crucial is the first impression, after all, “the first impression is the last impression”. According to “social applications”, about 85% of consumers judge the application on the first impression. Therefore, a nice interactive UI/UX design is the key to lock the users. A good onboarding experience makes the app stick long and plays a significant role in the success of your application. By avoiding complex navigation and UI Design Mistakes, a developer can achieve the right onboarding impression. A detailed and simple onboarding tutorial for the multiple feature application is enough to create the right experience.
Too many features and text seem overwhelming to users. Interactive features require breathing space to showcase elements. Using all the space to offer every feature will only increase the rate of uninstalls and make your application overly complicated.
Google wave, an application made by tech giant Google, failed miserably because of the overwhelmed interface that is filled with features and text. It is important to use UI/UX Design Best Practices, instead of offering everything you have on a single screen.
Most of the applications fail because of incorrect use of typography. Incorrect use of fonts only makes your efforts and features worthless. Using more than two font styles is not only distracting but is only going to annoy the users. A well-organised and easily recognizable text can efficiently express the given information.
Normally, Two different types of fonts are enough to create eye-catchy content. Every font comes with different styles such as bold, italic, regular and more, which can be easily used to distinguish features, instead of adding different fonts. Different productive approaches can be used to make the well-arranged text with features.
The icon of an app or website plays a crucial role in UI/UX design. These small symbols are incredible in expressing the meaning of your application or organisation. But, UI/UX designers often use complex or unimpressive icons, which leads to an unpleasant user experience.
According to Dribble, 75% of internet users find custom icons attractive and meaningful. It is true to say that icons are a great way to represent an application or brand. Avoiding custom icons can be your worst Web Design Mistake.
No one can deny the fact that companies that listen to the feedback, stand from the rest. Not only that but they also rank high on the app stores. A designer can only think with one mind but feedback provides ideas from thousands of minds. Regularly gaining feedback from users will always help in the UI/UX designing. Users judge the application in real-time better than anyone. Feedback’s are the reason why popular apps such as Instagram and Facebook look different than they once were. Not incorporating feedback is by far the Most Common Mistakes UI Designers Make.
User-generated content, customer feedback and testimonials may not be the most essential elements but multiple reports suggest that they are crucial to sales, brand or even social media. Reports from multiple surveys say that 70% of online buyers purchase a product based on their reviews and 78% upload a photo on Facebook from Instagram share feature. This report shows how vital social proof in your UI/UX design is. Developers mostly ignore it and eventually hurts the overall experience of the application or website.
After all the basic UI/UX correction, a developer should organize the navigation properly. A website or application navigation should be crystal clear to meet visitors expectation and create a user-friendly environment. If the navigation keys are tough to get or hiding somewhere behind the complex UI/UX design, the user will browse somewhere else. A menu should be placed at the top rather than in the middle between the text. Navigation can be easily sorted and organized, therefore a developer must try different patterns to find the most efficient and easy navigation.
While it’s not a new thing, many apps and websites fail to meet the criteria of being responsive and easy on different types of screen size and platforms. A responsive design makes the content accessible on different screen sizes irrespective of platforms. A web application cannot be accessible on mobile phones without a responsive design. Not only that but a responsive design also contributes to good feedback, lower bounce rate, increased conversation, better readability, improved ranking and more. You can’t have these values with an unresponsive design.
Push notifications are a great way to engage users and make them visit again. Even 10 out of 8 applications use the feature of push notifications, according to the study conducted by “US social”. But, it is true to say that no one likes to get dozens of notifications in a short span of time. Too many notifications may irritate the user and make them uninstall the app. Reminding users of a new message or update is necessary but overdoing it is harmful. The frequency of notification should be the same and consistent every day, not too much and surely not too few.
Content is the key if it is balanced with necessary spacing and images. Nobody has time to read multiple blocks of only text. Let’s be real, the user has installed a new application, not a novel or book. Too much text on a single screen is disturbing and unattractive. It should have a dedicated section such as description or about. If you are only going to have text on your application then there is no point in UI/UX Designing. A text needs to be matched with spacing, images, buttons and features to make an application attractive and user-friendly.
Also, Read How to Design a Website That Works Perfectly
The above-mentioned mistakes need to be avoided, in order to create an attractive application. UI/UX design can be road mapped to perfection if designed carefully. The core purpose of an application is to communicate with the users, not to confuse them. Also, your food won’t be cooked unless you are sure with whom you will cater.
Always hire professionals to get the job done and avoid these mistakes. Maven cluster is the best option to choose from for your next successful project. The developers of Maven Cluster are professionals with a flawless past record. Maven cluster is rated as the best UI/UX Design Company in India. Therefore, don’t just wait, make it happen with Us.